Why it's Important to Define Your Service Area
The first step in any planning or marketing endeavor for a healthcare organization is service area definition. There is no one-size-fits-all way to define a service area. In fact, there are several ways to do it. Which one is best? The answer is, it depends. Defining a service area is both art and science.
In this guide, you will learn how to:
- Improve marketing ROI and physician referral development
- Increase understanding of who your true competitors are by service line
- Guide growth strategy through the use of both analytics and intuition