defining-your-service-areaWhy it's Important to Define Your Service Area

The first step in any planning or marketing endeavor for a healthcare organization is service area definition. There is no one-size-fits-all way to define a service area. In fact, there are several ways to do it. Which one is best?
The answer is, it depends. Defining a service area is both art and science.

In this guide, you will learn:

  • Common mistakes when reviewing service areas
  • A formula for choosing your service area
  • Going beyond the ZIP Code

Fill out the form on this page to learn the secrets to refining your service area.