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How To Define Your Service Area

Refine your service area definitions for better marketing ROI and planning success.

Why it's important to

Define Your Service Area

The first step in any planning or marketing endeavor for a healthcare organization is service area definitionThere is no one-size-fits-all way to define a service area. In fact, there are several ways to do it. Which one is best? The answer is, it depends. Defining a service area is both art and science.

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